Messi signed a $20 million agreement

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Legendary soccer player Lionel Messi has signed a three-year agreement to promote the Socios fan token platform.

The contract amount was $20 million.

As a brand ambassador, Messi will take part in several advertising and educational campaigns.

Socios fan tokens based on the Ethereum blockchain provide holders with exclusive benefits.

Fans can vote for the design of the teams' uniforms, choose the opening music before the start of the match, as well as receive additional VIP awards and souvenirs.